Copywriting & Content Strategy Short Course || SkillGro

Course Details

Enterpreneurship
0.0 Reviews

Copywriting & Content Strategy Short Course

By James Humble
08/May/2025
0 Students

Course Description

A practical, beginner-to-intermediate course designed to teach students the art and science of persuasive writing and strategic content planning for businesses, brands, and creatives.

🧩 Course Structure: Module 1: Introduction to Copywriting & Content Strategy

What is copywriting vs. content writing?
The role of content strategy in digital marketing
Types of content: web copy, blog posts, sales pages, social media, emails

Module 2: Understanding Your Audience

Creating personas
Customer journey mapping
Emotional triggers & pain points

Module 3: Copywriting Fundamentals

Writing powerful headlines & hooks
The AIDA & PAS frameworks
Writing with clarity, brevity, and impact

Module 4: SEO & Content Optimization

Keyword research basics
On-page SEO writing
Readability & formatting tips

Module 5: Content Strategy Essentials

Building a content calendar
Repurposing content across platforms
Brand voice & consistency

Module 6: High-Converting Copy

Landing pages & sales funnels
Email sequences that sell
Calls to action (CTAs) that work

Module 7: Tools & Workflows

Writing tools (Grammarly, Hemingway, Surfer SEO, ChatGPT)
Content planning software (Notion, Trello, Airtable)
Productivity tips for writers

Module 8: Real-World Projects & Portfolio Building

Writing assignments with feedback
Building a freelance or agency-ready portfolio
Templates for outreach and proposals

Course Curriculum

James Humble

German tutor

Passionate & Experienced German Tutor – Your Guide to Fluency! A certified German tutor with 10 years of experience helping students of all levels master the language.