WK8 Business Policy and Strategy (2 Part assignment)

100% ORIGINAL WORK, APA FORMAT, ABSTRACT, IN-TECT CITATION, REFERENCES
Instructions for Capstone Project Part 4
There are TWO PARTS to this week’s Capstone Project Assignment. You MUST DO BOTH.
ON SAMSUNG AND KENYA
Assignment Part 1
It’s time to finalize your research and put together your final proposal. Below is the summary of what is required for the final written proposal.
Project Part 4 is the final written analysis of your company’s strategic plan. Be sure to include:

Summary
Executive Summary

Combine all of the previous project parts, incorporating any feedback received from your instructor into the final written paper.
Required Sections include:
Part 1: Introduction

Introduction and overview of your selected company along with an initial analysis of the growth opportunity
Country of Choice
Mode of Entry

Part 2: Cultural Exchange and Marketing Strategy

Cultural Differences
Distributions Methods: Product/Market, Pricing and Positioning

Part 3 Strategic Audit

Internal Environment
External Environment
Strengths
Problem Analysis
Recommendations and Implementation Costs
Evaluation and Control Processes

Submit your final written analysis of the company’s strategic plan for the expansion opportunity overseas. The entire project should be a minimum of 3000 words (body of the paper), APA style. Additional support items related to APA formatting (e.g. cover page and reference page are not covered in the word requirement.)
In your paper include a title sheet and 6-10 references. Only three references may be found on the internet (not Wikipedia). The other references must be found in the Grantham University online library. Please see rubric below.
Assignment Part 2
Step 1: Create a PowerPoint Presentation Highlight the Expansion Proposal

Create a 10-15 minute PowerPoint presentation in which you describe in detail the key decisions you made in Project Parts 1, 2, and 3 and the reasons for those decisions. Include any additional items of your choice to support the proposal for expansion. The presentation should be between 10 to 15 slides in length, not including the title and reference slide